AI gives everyone a starting point.
Experience determines where it goes. Real work, without the overhead.
Run the Digital SignalFaster Than the Traditional Model
No Kickoffs. No Waiting to Start.
We skip the agency layers, the discovery sprints, and the approval chains. You brief us, we get to work, and you get something real back faster than any traditional team would have it out the door.
Who We're Built For
Lean Teams. Real Pressure to Grow.
Founders, private owners, and growth-stage companies who need senior-level marketing, product, and technology execution without the cost or timeline of building it internally.
Where We Focus. Built to Move the Business.
Position the Brand
Establish Your Presence
Build the Product
Fast to start. Focused in execution. Built to expand when the work calls for it.
One conversation is all it takes to get moving. We assess your situation, identify the highest priority gaps, and map the technical and strategic direction before any other firm has finished scheduling a kickoff call.
Intake forms, stakeholder interviews, kickoff decks, and alignment meetings before a single asset is produced.
We move from direction to delivery without breaking stride. Core brand positioning is locked, copy is written, and your digital presence is established with real assets that are ready to put in front of customers.
Decks, frameworks, wireframes, and positioning documents that take weeks to produce and sit in a drawer.
For engagements that go deeper, we shift into full execution mode. Apps, platforms, social programs, and product strategy delivered under one roof with no vendor handoffs and no delays between the plan and the build.
Multi-vendor handoffs, ticket queues, and status meetings while the actual product waits to be built.
Some engagements stay contained and that is completely fine. Others grow into additional service areas or continue at pace. No long-term contracts required to get there.
Long-term contracts, monthly minimums, and account managers between you and the people actually doing the work.
Max Skalatsky
Founder & Managing PartnerMax has spent two decades turning complex technology and market opportunities into revenue. He has led product marketing, GTM strategy, and category creation across global markets, including nearly six years as Global Vice President of Product Marketing at one of the world's premier enterprise technology companies. Before that role, he spent over a decade in strategic advisory and technology consulting, and two years as an FBI Special Agent.
The through line across all of it is the same: get oriented fast, find what is actually blocking growth, and remove it. He founded S&A because most companies already know what they need to build. They just cannot get it done at the speed the market demands.
Max holds an MBA from Duke University's Fuqua School of Business and a BS in Management Information Systems from the University of Maryland, College Park.
Brett Haber
PartnerBrett has devoted her career to ensuring the success of C-suite executives and positioning leaders' vast accomplishments. In her first decade as a management consultant, she partnered with boards spanning three continents to ensure organizational growth in the face of enormous change. She then spent two more decades building and branding visionary leaders for entry into the world's elite business schools. In this capacity she oversaw an industry association, culminating as a two-term president. Brett holds an MBA from the Wharton School of Business at the University of Pennsylvania and a BA in Anthropology from Yale University.
Esteban Garcia
PrincipalEsteban has two decades of experience managing and scaling family-owned enterprises, focusing on multi-regional and international growth. His business development expertise spans a range of sectors, including food systems, agriculture, consumer products, and commercial real estate. This breadth allows him to integrate operational knowledge with a deep understanding of market trends to drive revenue. With a focus on quality and value creation, Esteban consistently builds organizational sales and sustainable growth across industries. Esteban holds a BS in International Studies from Frostburg State University and a culinary degree from American InterContinental University.
Maricarmen Saleta
PrincipalMaricarmen is a bilingual marketing and culture strategist with over 25 years of experience driving brand growth, community impact, and organizational transformation. She leads social media marketing and nonprofit strategy, sparking connections and moving people. She is also the founder of The Positive Perspective, a platform through which she delivers high-energy keynotes and workshops, helping teams and organizations build cultures where people and performance flourish. Mari holds a BA in Psychology from Instituto Tecnológico de Santo Domingo.
Daniel Yu
Daniel is Chief Marketing Officer for SAP Data and Analytics, leading product marketing, go-to-market strategy, and strategic partnerships across SAP Business Data Cloud, data management, and analytical applications. He previously held senior product and marketing roles at Microsoft, where he led business strategy for Azure's cloud-scale analytics portfolio including Synapse, Power BI, and Azure Databricks. Earlier he co-founded Abra Technologies, applying machine learning to supply chain optimization using SAP data. Daniel holds an MBA from the University of Washington Foster School of Business and a BS in Computer Science from Oregon State University.
Alan Gurock
Alan is a senior sales and business development executive whose career focuses on driving revenue growth across enterprise technology's most competitive markets. He has held VP and SVP-level sales leadership roles at Adobe, Oracle, Showpad, and SAP, focusing on digital marketing, marketing technology, and enterprise software. At Adobe he spent seven years leading North American commercial sales, and at SAP he served as RVP of North America Midmarket. He holds a degree in Political Science from the University of Maryland, College Park.
Harry Jordan
Harry is President of Simplify Healthcare, a SaaS company that modernizes payer operations, compliance, and provider data connectivity for the health insurance industry. He functions as the company's chief operating executive, driving product and platform delivery across the payer market and leading the operationalization of AI into scalable client workflows. Previously, he founded the Health Care business at LexisNexis Risk Solutions. Harry holds an MBA from MIT Sloan and a BA in Economics from Yale.
Eric Lachance
Eric is a Senior Operations Executive at Huntington Ingalls Industries, the largest military shipbuilding company in the United States. He has over 30 years of experience in organizational structure and leadership development spanning military, civilian, and private organizations. He served in the US Army for 20 years, where he taught at West Point and managed advanced research and development programs in US Special Operations Command. Eric holds an MBA from Duke University's Fuqua School of Business, an MS in Engineering from Stanford University and a BS in Engineering from Arizona State University.
